About Us

First Choice Business Brokers (FCBB) is a premier firm specializing in connecting buyers and sellers for successful business transactions. With expertise and integrity, we provide unparalleled service in the industry.

About Us

First Choice Business Brokers (FCBB) is a premier firm specializing in connecting buyers and sellers for successful business transactions. With expertise and integrity, we provide unparalleled service in the industry.

A Business Sales Organization

Our Mission and Values at First Choice Business Brokers

Michael Canales, owner of First Choice Business Brokers Orlando South has a passion for small business which started soon after college when he convinced his two partners to invest in a regional pizza concept. What he lacked in experience, he made up for with hard work. And although he was the youngest and least experienced operator in the region, he and his team developed the most profitable store in the company. It was here Michael began to develop and sharpen the skills he’d go on to apply to other roles and ventures ranging from a national construction firm to the development of one of the nations first trampoline park brands.


Having served in positions of senior management, developer, owner, and consultant in the fields and industries of finance, insurance, food and beverage, family entertainment, and construction, Michael has acquired expertise in the vital areas of business necessary for examination during the purchase and sale process.



Both Michael and his wife have lived in Central Florida most of their lives. Together with their 2 children, they live an active lifestyle consisting of challenging workouts, various sports and anything water related.

A Business Sales Organization

Our Mission and Values at First Choice Business Brokers

Michael Canales, owner of First Choice Business Brokers Orlando South has a passion for small business which started soon after college when he convinced his two partners to invest in a regional pizza concept. What he lacked in experience, he made up for with hard work. And although he was the youngest and least experienced operator in the region, he and his team developed the most profitable store in the company. It was here Michael began to develop and sharpen the skills he’d go on to apply to other roles and ventures ranging from a national construction firm to the development of one of the nations first trampoline park brands.



Having served in positions of senior management, developer, owner, and consultant in the fields and industries of finance, insurance, food and beverage, family entertainment, and construction, Michael has acquired expertise in the vital areas of business necessary for examination during the purchase and sale process.


Both Michael and his wife have lived in Central Florida most of their lives. Together with their 2 children, they live an active lifestyle consisting of challenging workouts, various sports and anything water related.

Selling a Business

Business Brokers help Sellers achieve the highest value for their business.

Business Valuation

Market Price Analysis - Learn what your business is worth in today’s market.

We handle all negotiations, paperwork, and ensure confidentiality throughout the entire process.

Selling a Business

Business Brokers help Sellers achieve the highest value for their business.

Business Valuation

Market Price Analysis - Learn what your business is worth in today’s market.

We handle all negotiations, paperwork, and ensure confidentiality throughout the entire process.

Specializing in lower middle market services focused on larger businesses with revenue up to $35m.

Business brokers can help you find the right business for your interests, income, and location.

Acting as a navigator is one facet of the business broker’s role in successfully selling your business.

Specializing in lower middle market services focused on larger businesses with revenue up to $35m.

Business brokers can help you find the right business for your interests, income, and location.

Acting as a navigator is one facet of the business broker’s role in successfully selling your business.

Explore Latest News

Due Diligence What Does It Mean To The Seller?

By duda • 20 Jul, 2023
Seller’s preparation makes smooth due diligence

Add Backs: What Are They?

By duda • 15 Jun, 2023
Understanding the seller’s true Net income A deeper understanding of which seller expenses can be added back to the bottom line realistically. The prospective buyer of an auto repair shop for sale in California noticed, while conducting Due Diligence noticed that an office assistant was listed on the payroll. But he'd visited the business as a customer and had never seen anyone working in the office. When inquiring about this, he learned that a "salary" of $1,500 per month was being paid to the seller's sister-in-law, and that she was listed as an office assistant, but didn't actually work at the company. That's an "add-back" and it should be included with net income the seller said.

Is Your Business All About You?

By duda • 15 Jun, 2023
Looking at your business through the eyes of the Buyer Ideas to de-personalize your business and make it more desirable to Buyers. Many sellers feel that their business should reflect their own personal touch and in some ways that may be good HOWEVER not when you are selling your business. There are many sellers who over “customize” their business making it too much about them as business owners for a buyer to see themselves in the business. Buyers often have concern that the business is dependent on the seller and when you are trying to sell your business this will work against you.
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